(via Gwen Gregory, Northern Illinois University)<\/p>\n
Registration is open for the L2 webinar “Academic Library Marketing: Reaching Your Audience in a Post-COVID Era”. It will take place on Thursday, September 29, at 1:00 PM CDT. Please see below for more information, including the link to registration.<\/p>\n
Beginning with how COVID-19 has (and hasn’t) changed the nature of library marketing, in this workshop attendees will learn how to organize their marketing efforts to identify meaningful\u00a0goals that address the whole student. Participants will engage in reflexive activities to help them consider their offerings and related strategic priorities.<\/p>\n
The speakers will demonstrate how to turn\u00a0these offerings and priorities into marketing goals, and how to turn the goals into impactful actions. They will include real-world examples from academic libraries’ marketing triumphs and setbacks. Participants will leave with the inspiration to set their own meaningful marketing goals for the academic year.<\/p>\n
Agenda\u00a0<\/strong><\/p>\n \u2022 Where are we? “Post-Covid” considerations Desired Outcomes<\/strong><\/p>\n \u200b\u200b\u200b\u200b\u200b\u200b\u2022 Attendees will be able to define their areas to create marketing goals To register, please go here<\/a>. Registering requires having an L2 account. Create one here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" (via Gwen Gregory, Northern Illinois University) Registration is open for the L2 webinar “Academic Library Marketing: Reaching Your Audience in a Post-COVID Era”. It will take place on Thursday, September 29, at 1:00 PM CDT. Please see below for more information, including the link to registration. Beginning with how COVID-19 has (and hasn’t) changed the…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,30,38],"tags":[],"class_list":["post-15928","post","type-post","status-publish","format-standard","hentry","category-library-associations-non-hsli","category-library-systems","category-webinars"],"_links":{"self":[{"href":"https:\/\/www.hsli.org\/newsletter\/wp-json\/wp\/v2\/posts\/15928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hsli.org\/newsletter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hsli.org\/newsletter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hsli.org\/newsletter\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hsli.org\/newsletter\/wp-json\/wp\/v2\/comments?post=15928"}],"version-history":[{"count":0,"href":"https:\/\/www.hsli.org\/newsletter\/wp-json\/wp\/v2\/posts\/15928\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hsli.org\/newsletter\/wp-json\/wp\/v2\/media?parent=15928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hsli.org\/newsletter\/wp-json\/wp\/v2\/categories?post=15928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hsli.org\/newsletter\/wp-json\/wp\/v2\/tags?post=15928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u2022 Getting it together: Gathering resources and defining your areas
\n\u2022 Marketing for the mind and from the heart
\n\u2022 Assessing your efforts<\/p>\n
\n\u2022 Attendees will be able to identify strategies to market to the whole student
\n\u2022 Attendees will be able to examine the impact of Covid on their marketing efforts<\/p>\n